Social Media
As the digital communications specialist at Domtar, I was responsible for managing the company's LinkedIn, Facebook, YouTube, and X profiles. Below are a few high-performing posts from 2025.
Analytics Reporting
At Domtar, I regularly pulled analytics from Hootsuite to assess the performance of the company's social media content campaigns. From there, I would use the information to build an accessible and concise report to share with stakeholders
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The following report shows the results of the social media campaign supporting the launch of Domtar's 2030 sustainability strategy.
In July 2025, Domtar submitted an e-petition asking the Canadian government to support a biomass tax credit. This report provides an overview of the performance of the social media posts supporting the petition. It also shows the correlation between social media posts and media coverage about the petition.
